The key to engagement
We’re experts at Viral Marketing techniques, including building self enhancement and affinity motives into content to maximise motives to share and word-of-mouth.
This is part of our creative briefing process and is unique to Wear Cape.
Talent sourcing and onboarding
Our talent team have developed relationships with many of Australia’s top talent. Wear Cape holds a database of talent, or we do custom searches for the perfect influencer tailored to the aims of the campaign and your brand’s personality.
Every influencer is validated, including fake follower checks, average engagement (organic and paid), audience profiling, audience demographics and geographical analysis, and past brand engagements.
Our advanced profiling technology enables us to find and validate almost anyone on TikTok, Instagram, and YouTube.
Hybrid Brand Activations
Hybrid brand activations involve creating and transferring buzz about your offline event, onto social media. It usually involves getting influencers to turn up to your event and record or stream content about the event through their social media channels.
Types of events suitable for Hybrid Brand Activations:
Our team organises influencer onboarding/negotiation/briefing, strategy, planning, scheduling, itineraries and logistics.